I'm always reminded of the old SNL skit. "It's a floor wax. No, it's a dessert topping! It's both!"
From today's Star Tribune:
"The speaker (Daudt) was asked if the increase is a veiled tax increase, and he said it is not, calling it a “user fee.” Just 24 hours before, Daudt called (Governor) Dayton’s car tab proposal a tax increase."
Perception is more powerful than reality. It you can convince them it isn't a tax, then it's all good. Later, when you need their votes, you can disingenuously say, "I never raised taxes."